In my ancillary texts I closely related the ideas from the trailer in to the styles of the texts, my magazine based on empire magazine depicts Lewis, our villain, dragging the pitchfork which is a direct relation to the ending shot of the horror trailer, I've chosen this link as it is a key moment in the trailer, the way that Lewis drags the fork at the end showin that even though we see an escape it clearly isn't the end, I also chose it because the shot style is typical of empire, this shot is styled to show how we know that there is a danger with a guy with a pitchfork but we don't see his face making him more mysterious.
For my poster I have taken a image of a pitch fork to use as a main image to follow the style of another slasher film, Nightmare on Elm Street, I think the pitchfork is actualy a key part to the trailer even thiough it is only in place for a brief moment at the end, but that ending shot has the potential to lead on to lots of pitchfork based killing.
Movie marketing is depends hugely on the power of the film trailer, with out that there is very little to draw a potential audience member in, therefore the trailer is crucial to its success but, magazines and posters play an important advertising role, when it comes to publicity, posters are a vital tool, as they can be placed near enough to anywhere, and with a few iconic symbols of the horror genre (a weapon, darkeness, red colour schemes) as well as key points from the trailer (the weapon used in the trailer, the tittle of the film) a fast assosciation can be made between the poster and the trailer. When it comes to the magazine, it may not be the film in question that actualy draws them in, it may be the magazine its self if they tend to religiously by the magazine once a month, this is typical of magazines such as Empire. Due to Empire having sucha huge readership, taking the front cover will boost the marketisation of the trailer. Having a front cover on such a prestigious mag allows a wide audience to see it, and selecting whoch magazine is vital to sales and distridution, purely becuase you need to select your target audience. Other promotional material may be used but mainly it is down to the use of these two mediums and the actual trailer, and having them all interlinking is vital to the success of the film.
Movie marketing is depends hugely on the power of the film trailer, with out that there is very little to draw a potential audience member in, therefore the trailer is crucial to its success but, magazines and posters play an important advertising role, when it comes to publicity, posters are a vital tool, as they can be placed near enough to anywhere, and with a few iconic symbols of the horror genre (a weapon, darkeness, red colour schemes) as well as key points from the trailer (the weapon used in the trailer, the tittle of the film) a fast assosciation can be made between the poster and the trailer. When it comes to the magazine, it may not be the film in question that actualy draws them in, it may be the magazine its self if they tend to religiously by the magazine once a month, this is typical of magazines such as Empire. Due to Empire having sucha huge readership, taking the front cover will boost the marketisation of the trailer. Having a front cover on such a prestigious mag allows a wide audience to see it, and selecting whoch magazine is vital to sales and distridution, purely becuase you need to select your target audience. Other promotional material may be used but mainly it is down to the use of these two mediums and the actual trailer, and having them all interlinking is vital to the success of the film.
This is much too short and underdeveloped. You need to demonstrate an understanding of the role of a film distributor and how a film marketing campaign is developed, comprising of three areas: advertising, publicity, and promotion. Then you need to explore the similarities between your trailer and your poster which are both examples of advertising, explaining how they work together to create a coherent image of your movie for the target audience. Then you need to explain how a distributor tries to generate favourable publicity such as getting its film on the front cover of a movie magazine. This information is in the lovely handout or on the launchingfilms websites. There's a lot more work to do on this post.
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